Saturday, December 5, 2009

E-Readers: They're Hot Now, But the Story Isn't Over

Saturday, December 5, 2009
Books are having their iPod moment this holiday season. But buyer beware: It could also turn out to be an eight-track moment.

While e-reading devices were once considered a hobby for early adopters, Justin Timberlake is now pitching one on prime-time TV commercials for Sony Corp. Meanwhile, Amazon.com Inc.'s Kindle e-reading device has become its top-selling product of any kind. Forrester Research estimates 900,000 e-readers will sell in the U.S. in November and December.


WSJ's Geoffrey Fowler joins the News Hub and discusses the "format wars" and other pitfalls to avoid when buying an e-reader this holiday season.

But e-reader buyers may be sinking cash into a technology that could become obsolete. While the shiny glass-and-metal reading gadgets offer some whiz-bang features like wirelessly downloading thousands of books, many also restrict the book-reading experience in ways that trusty paperbacks haven't, such as limiting lending to a friend. E-reader technology is changing fast, and manufacturers are aiming to address the devices' drawbacks. Continue reading here
http://online.wsj.com/article/SB10001424052748704328104574519851557848662.html

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