Wednesday, October 21, 2009

Barnes & Noble unveils its e-reader

Wednesday, October 21, 2009
Barnes & Noble added a chapter on Tuesday to the e-book competition story.  Beginning in November, the No. 1 book store chain will sell an e-reader, called the Nook, that gives users the flexibility to lend their digital books to others - something that isn't possible with Amazon's Kindle, the best-selling e-reader.

Like the Kindle, the Nook costs $260. It will use AT&T's 3G network to wirelessly download books, newspapers, magazines, and blogs. Both use the same black-and-white screen display technology. B&N also emulates Amazon's practice of charging far less for e-books than it does for paper editions.

But unlike the Kindle, which has a keyboard, Nook users type on a
multi-color touch screen. The device is powered by Google's Android operating system, and B&N's e-books can be read on devices besides the Nook. 


Plastic Logic revealed some details on Monday about one of those devices: its long-awaited reader will be called Que, and will be formally introduced in January.

http://blogs.usatoday.com/technologylive/2009/10/barnes-noble-unveils-its-ereader.html





The Kindle has a brand new rival — Barne’s and Noble introduced the Nook e-Reader to compete with Amazon. At $259, it’s priced competitively too.

The Nook comes pre-installed with Google Android OS and will comes with a 3G SIM from AT&T.
nook
Aside from that, there’s also a built-in WiFi. Internal storage is just 2GB but that can be bumped to 16GB via microSD card. Display is also 6″ just like the Kindle.

Amazon quickly responded and gave back $20 in rebates to all those who ordered the International version of the Kindle. It’s now just $259 too. Let’s not forget Sony has its own line of eReaders too.  From


A New Electronic Reader, the Nook, Enters the Market

As widely expected, Barnes & Noble unveiled its Nook electronic reading device at a splashy news conference on Tuesday to generally positive views from the publishing community, and offered some details about its whispered-about lending capabilities.

As much as anything, publishers seemed relieved that Barnes & Noble, which operates the nation's largest chain of bookstores, had produced a credible alternative to Amazon's Kindle. The Nook, priced at $259, went on sale Tuesday afternoon at nook.com, at a price that matched the latest edition of the Kindle. The Nook will ship starting in late November.

Amazon currently dominates the market for electronic readers. Estimates vary, but according to the Codex Group, a consultant to the publishing industry, Amazon has sold about 945,000 units, compared with 525,000 units of the Sony Reader.

Barnes & Noble opened an e-bookstore in July, and its editions, which are available in ePub and Adobe PDF versions, can be read on a variety of devices, including Apple's iPhone, the BlackBerry, Macs and PCs. Barnes & Noble will continue to support those devices, as well as forthcoming e-readers from iRex and Plastic Logic.

But it is clear the company is trying to consolidate sales of e-books onto the Nook, which features a six-inch gray and white reading screen and a color touch screen control panel. In any of the chain's 1,300 stores, consumers can download books on the Wi-Fi network. Outside the stores, consumers will access AT&T's 3G network to download books.

One of the differentiating factors of the Nook is that customers can "lend" books to friends. But customers may lend out any given title only one time for a total of 14 days and they cannot read it on their own Nook while it is lent.

In an interview, William Lynch, president of Barnes&Noble.com, said the company would aggressively market the Nook within its bricks and mortar stores. The Nook also has software that will detect when a consumer walks into a store so that it can push out coupons and other promotions like excerpts from forthcoming books or suggestions for new reading. While in stores, Nook owners will be able to read any e-book through streaming software.
http://www.nytimes.com/2009/10/21/technology/21nook.html?ref=technology&pagewanted=print

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